Are your marketing concepts current? Or are you still stuck on the dark age concepts of the 20th century? Are you even marketing at all? Read on for some tips from a 21st century marketing company that can help you avoid the traps that come companies fall into.
There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concepts. An example the author mentions of a product that got the ide If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.
To effectively utilize the Staircase Marketing Concept, one must know which direction they intend. Going blindly causes many to trip and fall, which on any staircase, can be devastating. Choosing your marketing direction is similar with holding onto a railing for stability.